About Us

Meet Lauren, Owner and Founder

Lauren Hess is the owner of PEL Virtual Assistance, a VA (Virtual Assistance) firm based out of Avondale, Pennsylvania. Prior to her opening up her own business, Lauren worked for the U.S. Senate as an Executive Assistant and Scheduler to U.S. Senator, Chris Coons in Wilmington, Delaware. 

Given her excellence in secretarial services and networking, Lauren opened up PEL Virtual as a way of creating smarter strategies for her colleagues and friends to help them take their businesses to the next level. PEL Virtual now works with a variety of local and national businesses, providing them with experienced assistance from a team of dedicated professionals. Lauren also created PEL Virtual as a way of serving her clients, while still attending to her family, (fun fact: PEL are the initials of her three children!)

Although PEL Virtual is only two years old, Lauren has over 13 years of experience in high-level executive administrative assistance, business management and small business ownership. Lauren gained her entrepreneurial spirit through her Dad, the hardest working person she knows.  Lauren strives to work like her father and carries that passion into the work she does for her clients.  She's excited to serve her community, proud to employ several assistants (who are all based in the USA) and eager to help you grow your business!

In her free time, you'll find Lauren in her garden or at her children's sporting events.  She also enjoys entertaining friends and family, reading thrillers and spending time with her two dogs, Arrow and Harley. 

Experience and Background:

  • U.S. Senate - Delaware Scheduler/Executive Administrative Assistant
  • Small Business Owner 
  • Office Management 

Certifications and Education: 

  • B.S., Business Administration
  • Paralegal Certification
  • Federally Cybersecurity Trained
  • Microsoft Office Certified


  • Event Planning Volunteer, Child, Inc.
  • Volunteer Advocate, Domestic Violence Advocacy Program
  • Volunteer, Foundation For A Better Tomorrow
  • Member, Fund For Women
  • Treasurer, Del-Mar-Va Boy Scouts
  • Co-Leader and Cookie Mom, Girls Scouts of Eastern Pennsylvania

Lauren Hess, Owner and Founder, PEL Virtual

Lauren Hess, Owner and Founder, PEL Virtual

Tricia C., Social Media Specialist and Trades Coordinator

Meet Tricia, Social Media Specialist and Trades Coordinator

Tricia is an integral asset to PEL Virtual Assistance! She brings a great attitude and a can-do spirit; Tricia is always eager to help our clients grow their businesses and personally strives for the best outcomes possible. 

Tricia has an excellent grasp of all social media platforms and has an impressive history of growing audiences and creating posts that capture our clients’ voice and message. She also has an extensive background in construction and trades administration and is excellent at subcontractor coordination, project execution and consistently follows up on pending items. 

Aside from her work at PEL Virtual, Tricia supports social media for a major country music artist and two national retail brands!

Outside of her work, Tricia loves being outdoors and is an amazing mom to her four children and a fur baby, Pepper.


Trust me, you want Tricia and PEL Virtual in your corner! 

Heather H., Content Author and Social Media Specialist

Meet Heather, Content Author and Social Media Specialist

Heather is a digital marketing specialist with 6 years of experience in content marketing strategy and project management. Prior to joining the PEL team, she worked for the largest nonprofit association for yoga teachers and schools where she managed email, web, and social media marketing. 

When she's not crafting custom marketing strategies, Heather spends her time teaching and mentoring young minds. She's currently a Social Studies teacher, and prior to her foray into K-12 education, she mentored college freshmen in social entrepreneurship. She also teaches yoga and mindfulness to students and staff after school. 

Heather is passionate about helping small businesses and entrepreneurial ventures thrive in the digital space, specifically through content marketing. In today's information age, content is king, and Heather's writing/editing expertise is an asset for any business looking to stand out in a crowd. 

Nicole H., Virtual Assistant, Real Estate Specialist

Meet Nicole, Real Estate Specialist

 My name is Nicole, I am a real estate professional and I have worked on a top producing team of agents servicing all of South Jersey since 2012; while I maintain my real estate license, I don’t actively practice but look forward to helping you build your real estate business.  

I grew up in West Grove PA, until moving out of state when I met my husband of 12 years. We have 4 very active children that keep us busy! 

In my practice of real estate, I am well known for great customer service, consistent communication, strong attention to detail and ensuring a positive experience for all parties in a transaction: buyers, sellers, cooperating agents. Clients have chosen to work with myself and my team for our full service “firm, ethics, experience, and expertise,” which I will extend to anyone who gives me the opportunity to help them. 

The internet nowadays is very powerful and I am experienced in taking every possible advantage to build your business; digital media, webinars, building a website, high-quality photos and updates to social media on current listings are just some examples of tools I’ve relied in heavily to keep my business thriving. 

I’m excited to work with you!